During the course of the preliminary study
According for the marketing approach (Kotler and even Armstrong 2004), it is important for the planning regarding the services to be given by the marina (as well as by some other organization) – to begin with comprehension of this needs and desires connected with the target audience. In this specific way, it will get possible to supply the needs of the target industry in some sort of manner that will will fulfill that.
During the course of this preliminary research (Raviv, 2001), which analyzed customer full satisfaction with the services in the marinas in Israel, users of sailing vessels ended up expected about the combine of services supplied from the marina. Using a good element analysis, we identified six to eight factors that explain 69 percent of typically the distinctions of all the products that comprised typically the questionnaire (see Appendix Some sort of for typically the detailed results of this factor analysis). The elements were:
Safety and professionalism, value of parking, worth of fellow member club, environmental protection and cleanness, crowding, ease of admittance, plus use of info.
The primary factor, safety and professionalism and trust, was comprised of this pursuing things in the questionnaire: Professionalism of flotta employees, know-how of costa employees, politeness shown simply by employees, safety of yacht club as some sort of place to be able to leave boats, safe practices of marina as a place of leisure, and compliance with safe